Agnitio
From Agnitio WIKI
Agnitio is a highly successful global service provider to the healthcare industry, delivering against a vision to be the global leader in developing and delivering Closed Loop eDetailing solutions, that increase the value of sales and marketing for our healthcare clients.
Agnitio has developed and implemented sales tools for major organizations since the beginning of the 1990s. In 1996, Agnitio began to develop solutions for medical companies and the hearing aid industry, and based on experience gleaned from these two sectors, Agnitio began to develop sales and marketing tools for the healthcare industry, where the ability to explain complex and often scientific topics is the key to success. Since then, Agnitio has developed over 500 projects, with 10 regional and 6 Global implementations and over 80 iPad deployments just in the past 10 months. With these achievements, we are confident that Agnitio fully understands the business need and the healthcare sector.
Agnitio is headquartered in Copenhagen and has sales offices and partners across the globe. These hubs are key to delivering a consistent and flexible support model to our customers. We are pleased to propose full eDetailing solution and ancillary services to all our customers.
Contents |
Proven integrated solution
The Agnitio eDetailing CLM Software Suite automatically gathers information from every sales interaction, be it face to face, remote call, self guided web calls, or e-detail, and integrates it with data from the customer CRM system, enabling every sales representative to give customized and differentiated presentations using features such as 3D simulations, animated illustrations and intuitive navigation, all on an iPad, tablet pc or via the web.
Agnitio Key Differentiators and Strengths
The success of any Closed Loop Marketing Solution should not only be measured on the functionality delivered initially, but also on the flexibility of the solution and services to support the dynamic commercial environment. Agnitio has many years’ experience in working closely with clients in the early stages of deploying CLM. This market is still relatively immature and it is becoming clear that provision of software alone does not maximize the success of any project. Therefore Agnitio is the only provider that combines:
- Platform:
- A proven and flexible software as a Service platform and accompanying deployment services
- Communications strategy consulting
- Message strategy development including go to market decisions such as call sequencing
- Multiple channel strategies including remote detailing, self-guided tutorials and webinars (all supported by the Agnitio platform).
- Digital content creation
- Content development - potentially incorporating existing materials
- Programs for creation, dissemination and localization of Master presentations
- Partnerships with leading creative agencies to provide flexibility to the customer organisation
- A platform which supports market leading creative software
- Management of data and analytics.
- Integration of multiple data sources
- Creation and delivery of global standard cubes based on requirements
- Definition of local requirements e.g. requirements for Analyser reports or cubes
- Implementation services:
- Healthcare specific project management methodologies
- Global implementation experience
- CRM integration track record (with all the major applications)
- Training:
- Development of standard training courses and supporting documentation
- Management of global training needs (Manager / Content / Software)
- Management of local training needs as required by markets
- Ongoing services such as:
- Server management and hosting,
- Service support; 1st to 3rd line depending on requirements. Definition of support models required by global and local markets
Agnitio Presentation Content Development Services
As well as software, hosting, professional and consultancy services Agnitio offers a full presentation content development solution. This service is provided by Agnitio’s fully integrated, in house, design and creative agency with a track record of success over 25 years. Clients often ask Agnitio, especially in the early stages of deploying CLM, to help them develop presentations to take full advantage of the software capabilities. This is especially true when their existing creative agencies are less experienced in the development of digital CLM content. It also allows Agnitio to fully support our clients’ initial digital strategy. Creating content to make maximum use of the capabilities of the software, the device and the changing interaction with the healthcare professional can often be the difference between success and failure in deploying CLM. Clients have found that working with Agnitio ensures that both the software and content drive the success of the project.
Agnitio’s content services are highly flexible and can range from adaptation of existing product presentations to full content development. Services include:
- Message strategy
- Story board development
- Story flow
- Graphic design
- Navigation
- Distribution
At Agnitio, we have developed content for almost all of the worlds major pharmacuetcial companies
Flexibility and support are key
Agnitio’s proposed platform is flexible enough to ensure it meets the needs of all IT, sales and marketing personnel whilst retaining core common standards and business rules, thus ensuring data and system integrity at all times. The platform also allows for considerable flexibility in management and deployment and we believe this is the only solution that can provide customers with the necessary content management, administration, and analytical tools to deliver optimum results.
Agnitio’s ability to deliver outstanding CLM solutions is not purely based on the technology, but is also a result of the ‘transfer knowledge’, the full suite of offerings and the training packages that are offered to our clients.
